A dynamic conversation between Connor Kinnear, CMO at Passle, and Emily Miller of Marshall Walker, on ways to leverage LinkedIn for your business.
Emily Miller is the Creator of Marshall Walker, an independent LinkedIn training organisation based in London. She is a skilled service to business (B2B) marketer and service developer and has worked in the expert services sector for over 15 years. Marshall Walker helps organisations and professionals find out how to raise their profiles and develop better client and prospect relationships using LinkedIn successfully. Marshall Walker likewise supplies strategic recommendations to services that want to integrate LinkedIn in their total marketing and service development activities. Emily has an MBA from the London Company School. She is the co-author of LinkedIn for Lawyers: Developing a Profile to Grow your Practice and co-creator of 'Grow your Practice with LinkedIn: For Lawyers' a CPD certified online training course. Web: www.linkedintutors.com
Twitter: @LinkedInTutors
Connor Kinnear is a marketer of 15 years with a strong concentrate on digital marketing and constructing an online existence. He has operated at organisations of all sizes, from blue chip business to tech startups. After graduating from the University of Edinburgh with a degree in organisation and marketing, he operated at IBM prior to moving into the marketing group at Diageo and later on into their developments arm. He then moved into monetary services where he introduced a variety of ingenious financial products for Payzone prior to signing up with Serverside Group, which supplies card customisation software and marketing services for banks, as their head of marketing. Connor worked and consulted with some of the greatest banks around the world to help them drive deeper engagement with their customers through social media. He is now the Chief Marketing Officer at Passle: a brand-new tool that enables highly-knowledgeable however time-poor experts create content and showcase their understanding online.