Facebook video advertisements work. Find out the best ways to produce leads with these 3 methods for video marketing with this guide:. I'll check out the video marketing strategy and show you how in this video.
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Video Notes:
Whether organic or paid advertisements, generating leads with Facebook video ads are very cost effective and really scalable. What's key is that you have a transforming landing page to capture the lead details when it can be found in- name and email is all you require.
Then use Facebook Video advertisements to own your targeted audience over to that landing page where you know you are optimized for leads.
Here are the links we spoke about in the video:
Frank Kern's interview on Digital Marketer's podcast:
The best ways to develop a high converting landing page:
How to develop Remarketing Lists for Facebook Video Advertisements
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More About the Content:
Owen shares how he increased the results of a Facebook video ads campaign from 3% CTR to over 10% by changing a few easy things– how the video was shot and the thumbnail image.
Owen shares his idea process behind split-testing the particular thumbnails he did. Facebook video thumbnails are such a small part of the Facebook video ecosystem but make such a big distinction.
The content of the Facebook video advertisement and the goal behind it. It is very important to know your strategy before you simply start buying ads. The process is complicated and can assist your video marketing project significantly.
We break down the sales funnel of the campaign and the method behind it. After all, you desire your Facebook video advertisements to create leads and sales.
What Owen is doing now to increase the conversion rate on the landing page. As soon as you've shown that your facebook video ads can convert, it's time to own a ton of traffic.
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great job Owen! I wonder how successful the new Youtube mobile streaming
service will be. I am planing to use it all the time.
+*Owen Video I wish bro lol. I work at it almost as a full time job. Plus I
edit the videos for my wife channel and 2 videos a week for my church
youtube channel. I also work full time in my regular job. I am praying and
hoping I can make youtube a full time job in the next 1 or 2 years.
+Jarhead6 aw yea! Sounds just like me a few years ago. What is your wifes
channel about?
+*Owen Video the wife channel (Stacy Liane) is about make up, first time
mom, etc. The Church channel is call Pastor on Call. Both channels are over
400 subs and we are working them! Hopefully they grow. Some niches are
small like mine channe. There are not to many people that like guns,
prepping, etc.
+Jarhead6 I’m surprised to hear that! Especially this day and age- I think
prepping is gonna be huge. Who has the “biggest” channel on guns and stuff?
Hickok45 has a couple of million subs but there are not to many channels in
the gun community with millions. I dont think I will ever stop, I got to
much time invested on this project!
I shared this with my coaches!
+James G Rivera you rock sir. Appreciate your support
Great video Owen – I’ve run FB ads, but not had as much success. It seems
like FB reports more clicks than what other analytics report (like Google
Analytics on the landing page, or Leadpage Analytics.) I’ve found numbers
from YT Ads much more similar.
+Subscriber Nation yea Facebook is going to count clicks for clicking on
links in the post copy, clicks to listen, and clicks thru. Working with the
Facebook pixel can be helpful. How are you targeting on YouTube – affinity
groups?
Mostly remarketing and keywords. Still trying to get good at YT ads…
Any success with this in the financial industry. I have a YELP site and a
website , Problem seems to be is getting found on inbound marketing.
Mark – yes. It’s one of my core industries. Check out @scott Weiss Cfp on
YouTube. We just built that channel. Plus @marathon retirement. We’ve done
work for a couple different financial organizations
Great tips…I’m loving Live Video!!!
It’s so much easier then regular video. So much faster! I do it for
business. I’ma lifestyle marketer. I do it from my personal profile but
thinking I should move it to my fan page…yea?!
+Somer Nelson yes! From a marketing standpoint there is almost no value in
live video from your profile
Owen – I get hundreds of views on my personal page but 3 to 5 views on my
business page. How do I get people to see videos on my business page?
+Lynda M. West continue to use your profile but drive people to your page.
Go live from both until your page gets traction. Remember- getting live
viewers is cool but the real value is in the replay. Once you go live from
your page you can boost the post or add the viewers to a remarketing list-
that’s where the value is!! Your profile simply doesn’t offer these features
Thank you. I appreciate the feedback.
By now I had experience only with youtube live.
I had a lot of views with that.
But in facebook I noticed that: if an ordinary video is more than 2/3
minutes long, it gets almost no reach. On the other hand people are
incredibly attracted by live contents wich can go also for 10 hours.
It would be great if you made a kind of videotutorial about all mobile and
pc solutions for streaming live on facebook and youtube also.
Next week I’m trying OBS stuio wich is free but extremely professional
working.
Thanks if you do.
Keep it up bro!
Great tips Owen..are you finding FB video ads more effective than adwords
for video?
I would say it’s just as effective but in reaching a different audience.
Adwords video still rocks and Facebook video is another tool to use
Ok thanks for the tip
To chime in, Facebook is rewarding video right now because they want to
promote it – so you are getting cheaper ad prices, and higher show rates on
News Feeds. A great time to be an early adopter.
+J. Hammer Helmer exactly right my friend. Now is the time!
GREAT! Facebook Marketing Tips – Thanks Owen
+The Visual Cube so glad you are checking out the channel ??
Into the content. Well explained, short and clear.
Thank you! I have really been trying to be more succinct. ?
How can i learn the process to add, ads on to facebook live videos?